Over the last 8 years, (and with hundreds of brands built), we have developed and perfected a complete turnkey brand-building and marketing system that we guarantee to deliver results.

The system is actually fairly simple, but the parts and pieces involved are reliant on one another to work. In other words, it’s not a piecemeal program. Make the commitment to the Cybertek IM Brand Building System and we guarantee you’ll be rewarded with a marketing program that runs and works like a well-oiled machine.

Here is how it works:

Discovery, Strategic Planning & Marketing Consulting

We start by taking the time to understand your business from the outside looking in. We turn this understanding into a simple, yet informative brief that is used to put our team and yours on the same page when it comes to understanding your business, your target market, your positioning, and our common goals. We call this our Creative Brief.

After the Brief is created we put our time and focus toward building your website architecture and site map. We approach these deliverables by considering what will be intuitive to what your CUSTOMERS (not your board) want and need to see, allowing them to quickly find key information using web 2.0 technologies. We will also plan engagement and conversion goals, as well as specific website goals, so we can measure, track, and refine our content and strategy.

Design and Development of Brand Assets

Let us first define what we mean by brand assets. Your brand assets are anything that makes customers like, trust, and want to interact with your company. This includes everything from your logo mark, to a fully interactive website. Here is a common list of brand assets we develop for a typical brand building project:

  • Messaging and Content Writing and/or Optimization
  • Logo and Corporate Identity Kit
  • Custom Website Design and Development in a CMS
  • Interactive Presentations / Content Modules for your homepage
  • Blog Design (essential as your platform for sharing information—a must have)
  • Landing Page Design (lead capture and information sharing)
  • PDF and/or printed Brochure Design
  • Email Template Design
  • Ad and/or Direct Mail Design
  • Trade Show Booth Design
  • Video and/or Interactive Presentations

This covers most of the must-haves, although we do offer many more services. Once these assets are designed and in place, it is time to put them to work so they can start impressing your customers and earning business!

Ongoing Marketing and Advertising

It’s time to get found. While we still love a bit of “outbound marketing” such as email marketing, adverting, etc., we also concentrate on “inbound marketing.” This means making sure your customers find you when they are looking for help, education, or solutions to a problem. For example, when a prospect is searching Google for a solution to their problem and that problem is something your products or services can solve – you want that prospect to find YOU not your competitors. You need to make sure you can be found where your audience “hangs out” online and offline.

Since you’ve already followed step 2, we now have a powerful and persuasive brand to work with. In this step we build and follow an actual plan to attract, impress, and nurture your audience all the way through the buying cycle. Here are some of our top strategies we put in place for companies that rely on the IWS Brand Building System:

  • Search Engine Optimization – the 2nd most effective marketing tool and best ROI for NEARLY ALL industries
  • Email Marketing – #1 Best ROI Tactic (must be done correctly!)
  • Social Media Marketing and Content Publishing
  • Lead Nurturing System (ask us to tell you more; this works INCREDIBLY well)
  • Pay per Click Campaigns (PPC) – instantly show up where you need to be
  • Print and Online Advertising
  • Trade Show Exhibit Marketing (before, during and post show)
  • Direct Mail
  • Landing Page Campaigns

Not to be overlooked, an important part of our ongoing marketing and advertising efforts is Analytics review. We spend time throughout the process to review and enhance what’s working and what’s not working to ensure you’re getting the best possible results. We make recommendations along the way to keep improving the results of your marketing program.

That covers most of recommended marketing tactics; however, there are others to consider. Feel free to email us at sales@cybertekim.com or call 818.240.2212 to discuss further.

Additionally, we have put together a few online marketing packages that combine various components of this system into affordable monthly payments.

Get Started

Now that you understand the 3 steps to branding building the CybertekIM way, we invite you to request a proposal and find out how we’ll put our proven system to work for your company.